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Users will soon have a new feature that permits them to reduce the amount of AI-created content appearing in their streams. This move comes as the company announced that it currently hosts more than 1 billion AI videos.

Testing and Rollout

The update is undergoing trials over the next few weeks before a widespread launch. This development aligns with a rise in AI-generated material, spurred by new video-generation tools.

AI Content on Other Platforms

Studies have shown that almost a tenth of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A large amount of this content is considered mass-produced AI material, a label for inferior, bulk-generated content that is frequently absurd or surreal.

Based on user feedback that many people like content produced via AI tools, from AI artwork to informative clips, and we aim to give people the power to see more or less of that, based on their own preferences,” commented a spokesperson.

Volume and Proportions

The service shared that there are now 1.3bn videos on its service tagged as made with AI. Overall, in excess of 100 mn media items are submitted to the platform each day, making AI content a minor part of its complete catalog.

User Control Features

Users will be in a position to decrease or raise the level of artificial media they view by opening the topic control setting in the application and picking AI-made media. Further subjects that are already be controlled under the setting include news, fashion, cosmetics, and choreography.

Platform Guidelines

Its policies oblige creators to identify lifelike artificially created content, and it bans harmful deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be removed under its user guidelines.

In addition, the service will from now on attach an “AI-made” tag to content created with its own AI tools, or flagged by an cross-platform project for spotting content made by AI. This action is intended to deter users from trying to evade the labeling process.

AI Literacy Programs

TikTok is additionally introducing a $2 million awareness program for professionals and organizations to create informative material about using AI responsibly. This initiative will support educational bodies focused on educating programming and robotics.

Platform Protection

The video-sharing app has defended its content review process, during discussion over plans to make redundant a large number of safety staff in the United Kingdom. TikTok is expected to reduce 439 jobs in its content moderation team in London, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.

A company official explained that staff-based oversight would still have a role, but automated tools can shield workers by eliminating the most distressing content ahead of it is viewed by staff. The platform stated a notable drop in shocking and graphic content reviewed by content reviewers over the past year due to the use of its AI tools.

It is vital to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is why a extensive automated help is really helping us process content quickly.”